Transport for London (TfL)
Resources listedEurope· Public transport
London's transport authority, owner of the roundel and the Johnston typeface, and one of the most studied brand systems in design history.
Visit official website ↗Guidelines & resources
Public design standards PDFs (basic elements, stationery, advertising, Santander Cycles) and intellectual property guidance for using TfL marks.
TfL intellectual property guidance (PDF)
content.tfl.gov.ukPDFAccess: not yet reviewed
TfL basic elements standards, issue 08 (PDF)
content.tfl.gov.ukPDFAccess: not yet reviewed
TfL stationery standards (PDF)
content.tfl.gov.ukPDFAccess: not yet reviewed
TfL advertising standard (PDF)
content.tfl.gov.ukPDFAccess: not yet reviewed
Santander Cycles basic elements (PDF)
content.tfl.gov.ukPDFAccess: not yet reviewed
Access & usage
Public. Commercial use of the roundel is licensed.
Sources & review
From the October 2026 research edition. Links and access notes are as reported there and have not been re-checked on this site. Brand assets belong to their respective owners. Follow each source's access and usage terms.