GOV.UK / Government Digital Service (UK)
Also known as GOV.UK, GDS, Government Digital Service
The UK government's single website, run by the Government Digital Service (GDS). Its logo system was refreshed in 2024 and 2025, including a new crown.
This record covers several organisations or agencies together. Links name their actual subject where known.
Visit official website ↗Guidelines & resources
- A GOV.UK brand site covering the logo system, logo elements, app icon and social assets. - A GOV.UK brand guidelines PDF. - Government Communication Service (GCS) HMG branding guidelines. - Guidance on government logos on GOV.UK.
GOV.UK brand: logo system
Logo elements
App
Social
GCS branding guidelines (HMG identity)
Use of government logos on GOV.UK
How we refreshed the GDS brand (blog, 2025)
GOV.UK brand guidelines (PDF)
Access & usage
Public. Use is limited to government services.
Sources & review
From the October 2026 research edition. Links and access notes are as reported there and have not been re-checked on this site. Brand assets belong to their respective owners. Follow each source's access and usage terms.